Facebook says Adios to Banner Ads of Microsoft
Giant social networks said that this step will help to better target audiences with advertising based on your personal information and to provide more interactive.
Facebook takes full control of the screen, 1 in the world, social networking site, cutting an exclusive agreement admits that Microsoft had to overcome some of the business.
Nevertheless, it is Microsoft (Nasdaq “MSFT”) – the exclusive supplier of Web search on Facebook, to continue – to sell advertising based on text searches on the Web site partners expanded the agreement after 2011, when it expires. Facebook spokeswoman declined to say how much time has been extended sentence.
Microsoft also said that will further integrate the search for Bin Facebook, while expanding their scope beyond the United States.
Facebook, which has about 400 million users, says that his own ad features interactive features and the audience can, through your personal address data, so they are better suited to their social service networks, standard Microsoft, banner advertising.
Ad formats that improve the quality of social services and activities to improve the quality of service to users, as they are consistent with the emergence of Facebook, “The company said in a statement.” This combination of orientation and social relevance is largely responsible for changes in strategy. ”
Facebook said it has ceased to display banner ads from Microsoft on some international markets recently, and after further negotiations with Microsoft, agreed not to run a banner on all of Facebook. Change happens in the next 30 days.
Facebook has always sold his show ads on user profiles and other parts of the site, but also allow the company to Microsoft to sell banner ads on specific sections of the site in 2006. The agreement was extended in 2007, is expected to last until 2011.
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